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* [[Market and Industry Research: Infographic Activity- Craft Beer]] | * [[Market and Industry Research: Infographic Activity- Craft Beer]] | ||
* [[Securities Analyst Reports - The NPO Portfolio]] | * [[Securities Analyst Reports - The NPO Portfolio]] | ||
* [https://casewiki.lib.byu.edu/index.php/Intellectual_property_and_ethics Intellectual property and ethics - Barbie] | |||
=== Cases for Beginning Students in Any Discipline === | === Cases for Beginning Students in Any Discipline === | ||
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=== Cases for Beginning Students in Hospitality & Tourism Management === | === Cases for Beginning Students in Hospitality & Tourism Management === | ||
* [ | * [https://sites.lib.byu.edu/casewiki/index.php/CityCountry_Location_Assessment CityCountry Location Assessment - Event Planning Company Seeks New Markets] | ||
* [https://sites.lib.byu.edu/casewiki/index.php/Market_Research_-_The_Hotel_Industry Market Research - The Hotel Industry] | * [https://sites.lib.byu.edu/casewiki/index.php/Market_Research_-_The_Hotel_Industry Market Research - The Hotel Industry] | ||
Latest revision as of 22:18, 20 February 2017
We hope you find the guides and case studies collected here helpful, and we invite you to contribute by discussing your experiences on the discussion page for each case study, and by submitting case studies you have developed and used in your own instructional efforts. Contact us at casewiki@byu.edu
Case Studies
(The print and electronic resources suggested by case authors for use in cases should be considered examples only and do not constitute an endorsement of any specific product.)
Cases for Advanced Business Students
- Building a Company List - Trucking in Texas
- Company and Market Research - Big Sweety and the Chocolate Manufacturing Industry
- Determining Market Size - Infant Formula
- Entrepreneurial Marketing - The Comic Book Guy
- Global Trade and Economics - Manufacturing Medical Instruments
- International Business - Launching the Wii
- International Marketing - Baby Care
- Market Research - The Commuter Bar
- Market and Industry Research: Infographic Activity- Craft Beer
- Securities Analyst Reports - The NPO Portfolio
- Intellectual property and ethics - Barbie
Cases for Beginning Students in Any Discipline
- Freshman Research Paper - The Courtship Rituals of College Students
- Research for a Position Paper - Globalization
Cases for Beginning Students in Hospitality & Tourism Management
- CityCountry Location Assessment - Event Planning Company Seeks New Markets
- Market Research - The Hotel Industry
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