Market Research - The Hotel Industry

Learning Outcomes:

Students should gain familiarity with the following elements of business information literacy and specific information resources.

Information Literacy:

• Find market and industry information
• Understand the following concepts: Market Share, Market Size, Market Segmentation, Secondary and Primary Market Research
• How to apply indirectly relevant reports.
• Identify and understand internal and external market trends.
• Availability, currency, coverage, and cost of pre-packaged market research reports.
• Present industry/market information in a visual manner.
• Make a well-supported recommendation based off of their provided information.

Resources:

• A source for market research reports.
• A source for industry overview reports.
• An infographic development tool.