Market Research - The Hotel Industry

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Learning Outcomes:

Students should gain familiarity with the following elements of business information literacy and specific information resources.

Information Literacy:

  • Find market and industry information
  • Understand the following concepts: Market Share, Market Size, Market Segmentation, Secondary and Primary Market Research
  • How to apply indirectly relevant reports.
  • Identify and understand internal and external market trends.
  • Availability, currency, coverage, and cost of pre-packaged market research reports.
  • Present industry/market information in a visual manner.
  • Make a well-supported recommendation based off of their provided information.


  • A source for market research reports.
  • A source for industry overview reports.
  • An infographic development tool.