Difference between revisions of "Market and Industry Research: Infographic Activity- Craft Beer"

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(Created page with "==Learning Outcomes: == As a result of this instruction, students should be able to: *Find market information as well as industry information * Understand the following conce...")
 
(Learning Outcomes:)
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'''Two optional pre-lectures and walk-throughs: '''
 
'''Two optional pre-lectures and walk-throughs: '''
Introduction to Industry Analysis: [http://youtu.be/5DFd-ZNbNX4  
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*Introduction to Industry Analysis: [http://youtu.be/5DFd-ZNbNX4]
Introduction to Market Research: [http://youtu.be/Dpd0DqA-7mg/]
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*Introduction to Market Research: [http://youtu.be/Dpd0DqA-7mg/]
Mintel Walk-through (Interactive Tutorial):  [http://sites.lib.purdue.edu/guides/tutorial/mintel]
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*Mintel Walk-through (Interactive Tutorial):  [http://sites.lib.purdue.edu/guides/tutorial/mintel]
IBISworld Walk-through (Interactive Tutorial):  [http://sites.lib.purdue.edu/guides/tutorial/getting-started-with-ibisworld]
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*IBISworld Walk-through (Interactive Tutorial):  [http://sites.lib.purdue.edu/guides/tutorial/getting-started-with-ibisworld]

Revision as of 15:00, 17 December 2014

Learning Outcomes:

As a result of this instruction, students should be able to:

  • Find market information as well as industry information
  • Understand the following concepts: Market Share, Market Size, Secondary and Primary Market Research
  • Find industry and market research reports in IBISWorld and Mintel
  • Present industry information in a visual manner


Resources:

  • A market research database (Mintel)
  • An industry database (IBISworld)
  • Giant sticky notes or poster paper
  • Crayons and markers (We provide markers and tell the students to bring their art supplies)

Two optional pre-lectures and walk-throughs:

  • Introduction to Industry Analysis: [1]
  • Introduction to Market Research: [2]
  • Mintel Walk-through (Interactive Tutorial): [3]
  • IBISworld Walk-through (Interactive Tutorial): [4]