Market and Industry Research: Infographic Activity- Craft Beer: Difference between revisions

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*IBISworld Walk-through (Interactive Tutorial):  [http://sites.lib.purdue.edu/guides/tutorial/getting-started-with-ibisworld]
*IBISworld Walk-through (Interactive Tutorial):  [http://sites.lib.purdue.edu/guides/tutorial/getting-started-with-ibisworld]


==Premise:==
==Premise (Given to Students):==


The chocolate manufacturing industry is extremely competitive. Your company, Big Sweety, is already successful at manufacturing a variety of hard and chewable candies, and is now considering entering the chocolate manufacturing business. As Big Sweety’s newly promoted Assistant Manager for Strategic Directions, you are now responsible for analyzing the current state of chocolate manufacturing and chocolate candy and making a recommendation on this opportunity. In order to accomplish this, you must:
The client, Mr. Grand, is a billionaire beer snob.  He only drinks craft beers or unique imports whenever he goes out to his favorite pub.  Mr. Grand has taken his preferences to the next level and begun to make his own homemade beers.  He has shared these small batches with his friends and they have been very popular.  All of his friends keep telling him that he should make larger amounts and go into business.  Mr. Grand knows nothing about whether this is a good idea or not. He has money to start this venture but he wants to know if his chances are good that he will be successful.  He has hired your team to investigate several issues.
Mr Grand wants to know, what exactly is the market for craft brews? Mr. Grand needs to know if there is adequate demand and who are the potential customers.   In order to accomplish this, you must:
*Be aware of the state of the industry.  
*Be aware of the state of the industry.  
*Understand who your major competitors are and what they are doing.
*Understand who your major competitors are and what they are doing.
==Deliverable (Given to Students):==
It is your team’s job to present a summary and recommendation of the situation to Mr. Grand. Because Mr. Grand is a visual person, you will need to create a '''small “infographic” poster''' giving an overview of the market, the industry, the consumers and the projections for the future.
You will be expected to present the following:
#Number 1 A title for your poster and your group number
#Number 2 Summary of the craft beer or larger brewery market
#Number 2.1 Market Size
#Number 2.2 Market Share
#Number 2.3 Market Segmentation

Revision as of 15:03, 17 December 2014

Learning Outcomes:

As a result of this instruction, students should be able to:

  • Find market information as well as industry information
  • Understand the following concepts: Market Share, Market Size, Secondary and Primary Market Research
  • Find industry and market research reports in IBISWorld and Mintel
  • Present industry information in a visual manner


Resources:

  • A market research database (Mintel)
  • An industry database (IBISworld)
  • Giant sticky notes or poster paper
  • Crayons and markers (We provide markers and tell the students to bring their art supplies)

Two optional pre-lectures and walk-throughs:

  • Introduction to Industry Analysis: [1]
  • Introduction to Market Research: [2]
  • Mintel Walk-through (Interactive Tutorial): [3]
  • IBISworld Walk-through (Interactive Tutorial): [4]

Premise (Given to Students):

The client, Mr. Grand, is a billionaire beer snob. He only drinks craft beers or unique imports whenever he goes out to his favorite pub. Mr. Grand has taken his preferences to the next level and begun to make his own homemade beers. He has shared these small batches with his friends and they have been very popular. All of his friends keep telling him that he should make larger amounts and go into business. Mr. Grand knows nothing about whether this is a good idea or not. He has money to start this venture but he wants to know if his chances are good that he will be successful. He has hired your team to investigate several issues. Mr Grand wants to know, what exactly is the market for craft brews? Mr. Grand needs to know if there is adequate demand and who are the potential customers. In order to accomplish this, you must:

  • Be aware of the state of the industry.
  • Understand who your major competitors are and what they are doing.

Deliverable (Given to Students):

It is your team’s job to present a summary and recommendation of the situation to Mr. Grand. Because Mr. Grand is a visual person, you will need to create a small “infographic” poster giving an overview of the market, the industry, the consumers and the projections for the future. You will be expected to present the following:

  1. Number 1 A title for your poster and your group number
  2. Number 2 Summary of the craft beer or larger brewery market
  3. Number 2.1 Market Size
  4. Number 2.2 Market Share
  5. Number 2.3 Market Segmentation