Market and Industry Research: Infographic Activity- Craft Beer: Difference between revisions
From Library Instruction Case Wiki
Jump to navigationJump to search
(Created page with "==Learning Outcomes: == As a result of this instruction, students should be able to: *Find market information as well as industry information * Understand the following conce...") |
|||
| Line 15: | Line 15: | ||
'''Two optional pre-lectures and walk-throughs: ''' | '''Two optional pre-lectures and walk-throughs: ''' | ||
Introduction to Industry Analysis: [http://youtu.be/5DFd-ZNbNX4 | *Introduction to Industry Analysis: [http://youtu.be/5DFd-ZNbNX4] | ||
Introduction to Market Research: [http://youtu.be/Dpd0DqA-7mg/] | *Introduction to Market Research: [http://youtu.be/Dpd0DqA-7mg/] | ||
Mintel Walk-through (Interactive Tutorial): [http://sites.lib.purdue.edu/guides/tutorial/mintel] | *Mintel Walk-through (Interactive Tutorial): [http://sites.lib.purdue.edu/guides/tutorial/mintel] | ||
IBISworld Walk-through (Interactive Tutorial): [http://sites.lib.purdue.edu/guides/tutorial/getting-started-with-ibisworld] | *IBISworld Walk-through (Interactive Tutorial): [http://sites.lib.purdue.edu/guides/tutorial/getting-started-with-ibisworld] | ||
Revision as of 15:00, 17 December 2014
Learning Outcomes:
As a result of this instruction, students should be able to:
- Find market information as well as industry information
- Understand the following concepts: Market Share, Market Size, Secondary and Primary Market Research
- Find industry and market research reports in IBISWorld and Mintel
- Present industry information in a visual manner
Resources:
- A market research database (Mintel)
- An industry database (IBISworld)
- Giant sticky notes or poster paper
- Crayons and markers (We provide markers and tell the students to bring their art supplies)
Two optional pre-lectures and walk-throughs:
